Pillar 02 • Capture and Follow Up

Lead Generation & Outreach

Organized follow-up for new and old inquiries across SMS and email.

Who This Is For

Commercial contractors, B2B services, and local companies that receive customer inquiries and want a dependable system to follow up on every request.

The Problem It Solves

Inquiries slip through the cracks when teams are busy on jobs, and unorganized follow-up leads to lost business.

How It Works

We set up a follow-up workflow that organizes incoming inquiries, checks basic qualification criteria, and drafts personalized follow-up messages for your sales staff to approve.

Approved Operational Sequence:
connect sources → qualify → review → follow up

How the lead follow-up system works

Enquiries come in from your existing channels, your team approves each follow-up, and the status can be saved in your CRM or spreadsheet.

Scope Confirmed in Written Plan
Human Approval Required
Possible Sources — Confirmed in Written Plan
Website forms Inbound Leads
Social inboxes Direct Messages
Phone enquiries Inbound Calls
Existing lists Historical Data
Stage 01 — Incoming Enquiries Review Queue
1. Enquiries arrive

Website forms, social inboxes, calls, or existing lists may be connected when confirmed in the written plan.

Stage 02 CRM / Queue
2. Details are organized

New and existing enquiries are placed into one review queue or connected CRM.

Stage 03 Draft Preparation
3. Follow-up is prepared

The system can prepare priority suggestions and draft SMS or email follow-ups.

4. Your team reviews
Mandatory Human Checkpoint • No Autonomous Dispatch
HUMAN APPROVAL BEFORE CONTACT
Operational hold:
Waiting for recipient, message, channel and timing approval

A person checks and approves the recipient, message, channel and timing before anything is sent.

Stage 05 — Approved Follow-up
SMS
Recipient and message approved
Email
Recipient, message and timing approved
Stage 06 — Status Record
6. Status is updated • CRM or spreadsheet

Approved activity and responses can be written back to the agreed spreadsheet or CRM.

Human-in-the-Loop Standard
Human approval before contact

The system can organize enquiries and prepare follow-up drafts. A person approves the recipient, message, channel, and timing before anything is sent.

Scope-Dependent Connections

Optional connections

1. Additional enquiry sources

Connect agreed forms, inboxes, call records, or existing lists.

2. CRM or spreadsheet updates

Write approved statuses and follow-up activity back to the system named in the written plan.

3. Approved SMS and email follow-up

Prepare and queue messages for human review before sending.

Exact connections depend on your existing tools, access, consent requirements, and approved written plan.

What You Receive

  • Defined qualification checklist based on your ideal customer criteria
  • Connections to organize inquiries from web forms, email, and phone
  • Follow-up message templates across email and SMS
  • Review queue for your team to check each message before it goes out
  • Written operating guide and staff training on the follow-up queue

What Your Team Approves

  • Your team approves customer qualification rules and message templates before activation.
  • No message is sent without your staff member reviewing and approving the draft.
  • Your team approves all contact lists and communication settings.

Our Process Commitments

  • You receive a written plan before any build begins. If you do not approve the plan, we do not build.
  • Nothing is published or sent without the required human approval.
  • At handover, we provide the agreed documentation and training.

Start With a Scoping Conversation

Every engagement begins with an operational workflow review. You receive a written technical specification before any configuration or coding starts.

Book a Scoping Call Back to Services Hub